Start with the easiest list: your customers. Step 1: Decide Who’ll Receive Emails and Import Contactsīefore you can send an email, you need a list of people to send it to. Keep following along for tips and suggestions. If you’re using another program, that’s perfectly all right.
The people who wrote this blog post use MailChimp and love it. (Her favorite BuzzFeed article is 21 Reasons Ira Glass is The Most Perfect Man Alive.) MailChimp occasionally sponsors This American Life, Violet's favorite podcast. She can get open rates, clickthrough rates, and more. It’s extremely user-friendly and easy-to-use with pre-made templates.
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It’s free if you have fewer than 2,000 subscribers and send less than 12,000 emails per month. Constant Contact, Emma and AWeber are a few popular ones. There are plenty of email marketing services out there. See How It Works » or, Sign Up Now » Choose a Service for Your Email Campaign (Let’s Go with MailChimp) Get a local or toll free number, call forwarding, voicemails transcribed, unlimited extensions, and more!.
Keep in Touch with Customers with Grasshopper's Phone System You might simply want your customers to read a blog post, visit a product page, make a purchase, or just smile. When you send your first emails, the goals don’t have to be huge. Inconsistent email marketing doesn’t work, so go in with goals, just like Violet. No matter your industry or business, you’ve got to outline the goals of your email marketing campaign before you get started. So, are you trying to increase sales? Create brand awareness? Show you care? And what do you want subscribers to do after reading your emails?
Reward existing customers with promotions and deals.Įncourage customers to refer their friends and families to you.ĭo something different to express themselves and build their brand.įoster more engagement and better relationships with customers. Remind customers that Violet Landscaping is around during busy seasons. Plus, they’ve got a hearty list of email addresses from current customers that are inactive.Īn email campaign is worth a shot. Posting flyers around town is impersonal. Violet's Landscaping has been around for 5 years and has a bunch of loyal customers, but Violet and her small team want more ways to connect. Now, let’s imagine Violet Greengrass is setting up an email marketing campaign for Violet Landscaping, her company based in Philadelphia, Pennsylvania. Now that we have your attention, let’s dive into creating effective email newsletters and promotions that don’t take hours to design. What if you could set up an email marketing campaign in 10 minutes or less? Turns out, YOU CAN. So, it seems like a ton of work, but it’s not. You’d be surprised – whenever we send an email customers come out of the woodwork asking for more information about our services. Sending email campaigns is a great way to stay in touch with your customers and be top of mind. When you send an email, you’re encouraging customers to come to your website, engage with your brand, and even make more purchases. It turns out that 77 percent of consumers prefer to receive permission-based emails rather than any other form of marketing communication. When you open your inbox, all you see are promotions from eBay, Amazon, and Google.īut what if we told you that email marketing works for the little guys, too? What if email marketing led to more sales for your landscaping company, hair salon, or flower shop? Email marketing might seem like something that’s just for big and booming internet companies.
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